Five stages, and the one most providers skip.

Diagnose, design, deliver, apply, measure. The fourth stage is where learning either becomes performance or evaporates, and it is the one that is usually left to chance.

Two colleagues talk at a laptop while remote participants appear on a video call screen behind them.
  1. 01Diagnose

    We establish the gap before proposing a solution. That means the capability required by the strategy, the capability present today, and the difference expressed in terms specific enough to design against. Where the client already has this evidence we use it. Where they have an assumption, we say so.

  2. 02Design

    Programme structure, level, mode, language and assessment, chosen against the outcome rather than the budget line. Accredited qualifications are used wherever external recognition adds value, and avoided where they would add length without adding capability.

  3. 03Deliver

    Facilitators who hold the credential and have run the function. Bilingual delivery where the cohort needs it. Attendance and progress reported to the sponsor as the programme runs, not at the end.

  4. 04Apply

    Every participant leaves with a defined task in their own role and a scheduled point at which they report back. Line managers are briefed on what their people are expected to do differently. This stage costs little and determines almost everything.

  5. 05Measure

    Against the evaluation level agreed at the start. Reaction and learning always; behaviour and results where the client can supply the operational data. We publish the finding whether or not it flatters the programme.

02Partnership terms

What we commit to, in writing.

01Named facilitatorsThe people in the proposal are the people in the room. Substitutions require the client's agreement.
02Completion, not attendanceFor qualification programmes we contract on completion and pass rate, and we report both by cohort.
03Materials transferContent built specifically for a client belongs to that client at the end of the engagement, subject to awarding body restrictions on institute materials.
04Capability handoverWhere the engagement includes internal faculty development, handover is a deliverable with a date, not an intention.